When your bio doesn’t match your content on your socials, it can affect your account’s performance. I was having a conversation with one of my downlines and she was talking about her content for her social media. The more that I listened to her, the more that I wondered how many other people are falling into this trap.
The Problem
She was being consistent, showing up every day, and solving a problem. Yet she was not seeing the results. So I took a peek at her profile and she was right. She had really consistent content going out, and high quality stuff too. I felt there was something lacking though, personal touches.
When I do any kind of profile audit, I will see what you’ve put in your profile bio and if it’s correlating with your content. A lot of times we will put things in our bio and then never talk about them in our content or in our stories. Why are you even putting that there? It’s likely the thing that makes you feel like it differentiates you from other people, but what’s the point if it’s not in your content?
So for example, my downline earlier mentioned, she is a twin mom and I’m like, “Girl, why aren’t you tapping into the twin mom community? Not only is the motherhood community exclusive because you gotta be a mom to get in, but then the twin mom community is even more exclusive on top of that. Where are the personal touches? Where is the chaos coordination that you’re talking about that’s in your profile?”
The Trap
She had fallen into the trap of hearing other’s strategies for different types of reels and trying to do what she had heard others talking about. One thing I’m sure any coach in my industry will agree is, you have to do the strategy that’s best for you and your business.
It’s not cookie cutter. You have to be willing to try different things but if you try something and it’s not working, then it’s time to pivot. I will say that my trending audios where I’m lip syncing, but I’m still educating and bringing value, they still tend to do a little bit better than my talking reels. However, both are effective.
The trending audios tend to do better because they’re trendy and getting in front of more eyes. They might have a humor factor to them and have a relatability factor to them versus talking to the camera. That actually takes the viewer having to be invested and also willing to sit and listen. However, that’s not always what that viewer wants to do.
So we’re kind of at the audience’s mercy, but when that talk to camera content gets in front of the right person, boom game over, conversion follower, done! So that is why we see the talking reels not necessarily doing as well. However, they’re super impactful. So I do highly recommend that you incorporate them into your strategy.
The Strategy
So if you feel like you’re in that place where you’ve been doing a strategy or implementing something and not seeing the engagement, know that we are in the time of lower engagement. You have to just keep going, adjusting to this new norm and see where it goes. You might have some crazy high peaks and then you have some valleys, that’s just the ebbs and flows of a business. I also understand it’s hard to look at like, oh, I was doing so well and I had high engagement, high reach, and crazy amount of followers. That feels really good, but we also want to make sure that those are converting and turning into followers, then customers, and then retaining those customers.
I want to encourage you, if you’ve been trying something for the last at least six months and you’re not seeing a return on that strategy, maybe it’s time to pivot or to try something a little bit different. If you haven’t been doing talk to camera content, I highly recommend that you give it a try and go for it because it is effective content. Or maybe it’s your messaging, maybe it’s that you’re not addressing right at the beginning, the hook.
Profile Audit
So there could be a couple different factors. This is actually where a profile audit from somebody with an outside perspective, I mean even like myself, but just having those outward perspectives on your content to say, Hey, what are you seeing that I’m not seeing? Because we’re always so close to our own content. So I told my downline, to add some relatability and some conversation that invites people to chat back with her. It may not result in a sale right now, but it very well may result in connection, which then will lead into a sale, which is ideally what we want.
If you’re interested in hearing about having a hook in your content, take a listen to Episode 69 of my podcast, “One Thing Your Reels Are Missing”.